More than half of the world’s population now loves to shop online while sitting in their comfortable bed or armchair. The rise of e-commerce has clearly brought some notable changes to the retail segment and to consumer buying behaviors. For you, as well as for all other retail businesses, having an online store is no longer an option. Rather, it is imperative to stay in the game. However, for those who already have a vibration shop, it is not easy at all. There are many similar retailers coming onto the scene every day. So what is important for the existing players in the market is to keep them up to date with the latest trends that the evolution of e-commerce unleashes every year.

If you have a dominant position in the online retail market, don’t miss the following trends that the eCommerce industry is currently driving.

Increased use of mobile devices

“The future of eCommerce will be governed by mobile phones” have revealed studies. With a large proportion of consumers now touching their phone screens to place orders instead of logging into the site via their desktops. Also, with Google’s announcement of the ranking algorithm that would count on a site’s mobile responsiveness, there was an even bigger boost in mobile shopping through an app that is the exact replica of the site.

Voice purchases on the rise

While smartphones are only recently being integrated with voice assistants, there is great scope for e-commerce to take advantage of that and offer more personalized shopping experiences. Voice assistants help users perform different tasks on the phone by speaking it. Therefore, an e-commerce application can also implement it so that shoppers can search for products simply by expressing their desires.

More improved fulfillment and payment options

In addition to flexible shipping options, like free shipping within a specified distance or above a certain order quantity, eCommerce owners offer more lucrative fulfillment to beat the competition. Premium shipping options are emerging, such as same-day delivery, expedited delivery, store pickup, etc. On the payment side, new options like Buy Now Pay Later, E-Wallet, Mobile Payment, etc. were developed. Therefore, on an obvious note, you should also consider them to secure your position in the market.

Chatbots along with the Messenger feature

Chatbots that help in personalized interaction via messenger will be on the rise in the eCommerce segment. They are used by retailers to send personalized marketing content, recommend product purchases, and notify coupon deals or offers. Additionally, with Chatbots, retailers can attend to customer service requests or inquiries at any time and resolve them instantly. With the increasing relevance of personalization in e-commerce, the Chatbots trend is bound to become more prominent.

Omnipresence

It’s 2018 where the mobile presence has eclipsed everything else in the world. People use hundreds of mobile devices with different operating system platforms to search for things online. Therefore, it will not be more fruitful for e-commerce companies to only target particular devices. They need to target everyone from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular e-commerce giants have already fueled this trend. They are using videos to showcase products or demonstrate their uses. Furthermore, some are also playing around with the concept of Augmented Reality where users can test a product virtually on screens.

Storytelling that captivates viewers more

Well, in eCommerce marketing, storytelling today works well to entice visitors to buy because it directly ties their lifestyle to the brand. It pinches the emotions of the buyers. Different statistics, consumer advice or habits will help make a difference in people’s perception.

That’s everything for now! Retailers who see themselves as a stronger player in the market need to quickly catch on to one or a few of these trends as quickly as possible before time runs out.