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7 Practical Strategies for Greater Social Media Impact

With the increasing expansion of social options to build brand awareness, do you know where you should hang out?

It’s impossible to be everywhere, so pick two or three platforms where your customers and prospects are hanging out and regularly posting, sharing, and commenting. To get the most out of your efforts, here are my 7 best practice strategies to ensure your brand receives optimal impact.

1. Include a catchy LinkedIn headline or Facebook introduction: Don’t say you’re a “freelancer” or “business consultant.” Instead, tell people exactly what you can do for them; for example, “Copywriter, Marketing Strategist, and Brand Storyteller to Accelerate Your Sales and Profits.”

2. Write a compelling summary or about section: answer the question “what do you do for a living?” As with all of your marketing messages, write from your customer’s point of view. So, what challenges do you solve or what solutions do you provide, that is, the results that your clients obtain when they work with you?

3. Update your contact information: include your phone number, your full address if it’s a store (link to Google Maps), and a link to your website. I’m probably not the only one who has been on the road looking for a particular store and feeling frustrated as I scroll trying to find an address or phone number. And similarly, I got to closed stores, even though their hours are listed as “OPEN”. If you change your hours of operation, change your website and all social media listings!

4. Use branded images – When it comes to graphics, make sure you use professional photography and not a cute picture of your dog. Really! This is your brand we are talking about. Also include a branded cover photo or background image; do not leave the default blue background (LinkedIn) or white space. This could be your first impression, make it a great one!

5. Customize visual content: Each social platform has its own design standards when it comes to chart size, so be sure to size your charts accordingly. I use Canva to create my graphics, as they make it easy to resize an image for multiple platforms with a quick click of a button and a few minor design tweaks.

6. Share your videos: According to the LinkedIn expert. Goldie Chan, videos are shared three times more than static images. Create short videos (one to two minutes or less) that clarify a point, teach a lesson, or offer helpful advice. Add your logo and a call to action.

7. Create a social media calendar – By creating a post framework, you can easily share content that resonates with your audience and promotes your brand effectively. Use an Excel spreadsheet or download a free template online to get started. List the products and services you want to promote each week along with inspirations (Motivation Mondays or Fun Fridays), customer stories, blog posts, video tips, shared articles, etc. The list is endless. Creating a framework for each week or each month takes the headache out of deciding what to post each day and ensures you’re not too salesy. These are “social” platforms, not a sales call.

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