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Architectural 3D rendering: an introduction

Architectural 3D rendering is the most sought after and popular technique used by the architectural industry today. This has sparked a revolution in this field of engineering and is popularly used as a marketing tool. Architectural 3D rendering is divided into multiple services based on their use. It can be used to create images with different angles and settings, animation, walkthroughs, product modeling, etc.

A technique used to add texture and give it a realistic effect is called Rendering. It can be just a material application, textured rendering, or photorealistic. Photorealistic rendering helps make the image look real. It has lighting effects, material application, and high-quality rendering finish that gives an excellent visual appeal to any type of view. The architectural representation in 3D is conceptually related to the representation of buildings.

The following are the services that can be provided under the architectural umbrella.

Interior and exterior representation:

Interior and exterior rendering includes interior and exterior rendering. This includes 3D floor plans, furniture and accessories, landscaping, bodies of water, day and night views, etc. Landscaping can be for a villa, golf course, stadium, etc. These rendered views can act as an excellent presentation and visualization tool of what a building or surrounding site would look like after construction.

Photo montage:

The photomontage is a combination of an existing site and a rendered 3D model. We can place a rendered house, building, or villa on top of an existing background and see what it looks like. This helps architects decide whether a particular site is suitable for construction or not. This can help you decide the colors of the exterior walls and other building elements.

Furniture and accessories:

Architectural 3D rendering also includes modeling and rendering of furniture and accessories. This is very popularly used in the field of interior design. Different color combinations, material texture, etc. can be applied to the model.

Animation and tour:

An architectural tour gives us a virtual tour inside the building or outside the building. This is most popularly used as a presentation or marketing tool to promote apartment or villa sales. The client can watch the video or animation created to have a feeling of virtual presence in the building. Tours are moving video clippings that can be 30, 60, 90 seconds long with camera angles placed at different locations to give an overview of the entire interior or exterior.

Architectural 3D rendering is used to represent the following:

1. Residential apartments

2. Single-family homes

3. Office premises

4. Resorts and clubs

5. Villas and condos

6. Restaurants and hotels

7. Landscapes

8. Schools and universities

9. Shopping centers


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