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Business cards: Is your business information kept?

Anyone who has ever been in a meeting can remember the familiar “step” of business cards.

This powerful marketing tool is often used in practical ways, and we have to wonder how often your card recipient keeps their card and uses your business information in a positive way.

In a world where first impressions count and businesses become more competitive, it would be foolish to go with the crowd.

You have to act differently to make an impact so that you will be remembered when the rest forget. Traditional business cards often reflect your name, company title, and contact details…not very inspiring.

Full color business cards may be a better option, but again, you would have had to make some kind of impression for your card recipient to give you a second glance.

So, in my opinion, it’s not the actual information from your business that counts, but how you present it.

Recently, in a typical situation as described above, I held my photo business card that is printed on vinyl, until the meeting came to an end. I politely asked my prospects to pass me their diaries… they did, but they seemed a little stunned. I entered my information in his journals and returned it with a comment that I accept that things do get lost sometimes, but NOT my business cards.

Surprised smiles everywhere, I knew I made a definite impression and they could follow my information.

The next time you need to print business cards, think carefully, not only about the content, but also about how you plan to present this vital information.

Copyright Annetjie Welgemoed.

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