So, you’re looking to open a hotel, inn, bed and breakfast, or some other form of lodging business. Like any business, you are likely to face stiff competition. Therefore, you must do everything in your power to stand out in the market and bring occupancy rates to a profitable level.

In this article we consider the importance of logo design for hotels, motels and bed and breakfast companies. We also take a look at some of the common elements of hotel logos and offer some ideas on how you can work with a designer to create an original and effective concept.

The importance of hotel logo design

Logo design is an integral part of brand development and branding makes up an important part of any decent marketing plan. Customers often make irrational decisions when deciding to purchase goods and services. A simple factor like the image you project through your logo could encourage customers to make a reservation with you over one of your competitors.

Logos that are original, eye-catching, memorable and relevant will make a great first impression on those looking for accommodation. But a logo also becomes a very valuable and powerful asset in the long run as people in your market become more familiar with it. It should become a visual representation of everything your brand stands for. If you offer a high level of service to your customers, they will remember all the positive experiences they have had with you when they see your logo. A great brand, with an effective logo to represent it, will eventually make your marketing much easier, as people will already have some trust in you before they make a reservation. With the right brand, your bed and breakfast or hotel can get more bookings with less effort and possibly command higher prices.

Common images in a logo for a hotel

Text logos can work well for hotels and B&Bs and including an image is not essential. Do a Google image search for the term ‘hotel logos’ and you’ll get a pretty good idea of ​​what works well and what doesn’t by looking at a few examples from around the world.

It is not common for lodging logos to feature “obvious images” that people would immediately associate with hotels. If images are used, they are often more abstract or symbolic than obvious. Some hotel and bed and breakfast businesses search for images related to their location or landmarks in their city. High-end hotels often use images that symbolize luxury, such as a crown or royal seal.

Bed and breakfast logos are usually a little less formal. Its design can capture the mood of the place or the personalities of the owners.

color selection

Font color and style are other key elements that make up a logo design. Color can really set the mood and convey a lot of emotion, so you really need to think about the colors you wear. There are many websites that post charts with colors and what features each represents. Most professional looking logos are kept fairly simple and are made up of just two or three colors. A design with too many colors will generally look messy and amateurish.

choose a font

The font or style of lettering also plays an important role in creating the right image. The right font can send a certain message about your hotel or motel that can enhance the overall logo. Cursive script that appears to be handwritten can give an impression of luxury and tradition. Modern looking fonts can create a completely different impression.

Choosing and working with a design company

There are many sectors in the accommodation market ranging from budget motels and bed and breakfasts to luxury accommodations and five-star hotels. It is important that your designer knows exactly what part of the market you want to target so that he can design something that will appeal to this group.

The best option for getting a logo that is both professional and affordable is to use an online custom logo service. These design firms often offer a variety of packages, often with multiple designers assigned to your case. There are plenty on the internet, so it’s just a matter of visiting a few sites and reviewing their prices, portfolios of past work, and warranty policies.

Once you’ve chosen a custom logo design company to work with you, you’ll typically kick off your project by completing an informational form. This form should contain information that gives your design team a good understanding of your business and lets them know what you have in mind.

Once you submit your request for a custom logo, our design team will review your information form and then create a series of initial concepts especially for your hotel or bed and breakfast. You then have the option of having them revise or modify the initial concepts until they arrive at a final design that you are satisfied with.

If you are going into the hotel business or thinking of setting up a motel or bed and breakfast, then you should spend some time getting a logo that can meet your branding needs. For less than a couple hundred dollars you can create the image you need to succeed in this business. A small investment now in a logo design will reap big rewards down the years if done right.