How do you write a good brand story?
Your brand story sets you apart from the rest. Otherwise, you’re just one more solution to the same old problem that customers can choose from, and often without a prominent differentiator, they’ll base their choice on price. Most of the time, you don’t want customers to choose you based on price alone. You want to be chosen because you are you.
Telling your unique story starts with these questions:
When, why and how did you start?
The best way to show authenticity is to be able to tell your audience when and why you started doing what you do. If you can tell your story in a way that your audience will relate to, and even support your success, even better.
How do you want customers to see you?
As you write your story, it’s important to convey your values and ideals in a sensible way. While you may be afraid of rejecting some people, you really don’t need to worry about it. Those people are not your audience. Your audience is made up of people who can relate to your story, share your values, and want to be a part of it.
Where do you see your business in the future?
This is where you will try to dream big and let your audience know where you see your business in the future. It also gives you the opportunity to refine consumer expectations towards what you offer rather than what your competition offers.
How you answer these questions is important.
You’re going to have plenty of opportunities to do that through every communication you have with your audience, whether it’s on your blog, social media, or even through the types of products you offer.
With the answers to these questions, you can begin to shape your story and weave it into everything you do.
Sharing through storytelling
Using an honest, no-holds-barred communication style to tell your story, your customer stories, and your product story is a good start. Use in-depth case studies, interviews, and related blog posts to accomplish this.
Share through Doing Good
Get involved with your community to give back something that is remarkable. You don’t want to do this just for attention, but you want to choose something that helps people understand who you are as a business owner and what your business stands for.
Share through Experiences
You and your audience are likely to share common experiences that need to be discussed. The more ways you can engage with them, the more ways they will see your offerings as unique and different.
share with the truth
Do not advertise and do not “blow smoke”. Consumers are smart today. They want the black and white truth of the matter. If it takes you 20 hours a week to do what you do and you’re teaching them, tell them the truth. If you’ve had to stay up all night to fit in with the kids’ schedules, say so.
Don’t just “tell” your story on your blog in the “about” section. Tell your story everywhere. Use infographics, memes, blog posts, guest blog posts, articles, testimonials, good deeds, and every possible way to spread your story. Be your story by your actions.