Before you run a webinar, there are things you need to do. It will help you achieve your goals if you plan ahead to make sure you don’t accidentally forget things.

Determine what software you will need

Choose the software you will use before the event. You want to not only choose, but also practice so that you can make sure you can use the software the way it is meant to work.

Identify your audience

Know who you want to reach so you can choose your theme and how you will promote the event. Knowing your audience first is the best way to do both things well.

choose your theme

Pick a specific theme or theme that your audience would enjoy. If it’s a way to fix a serious problem your audience is having, it will help them during and after the event.

Develop your message

Work on the message you plan to deliver, create an outline, find some statistics, as well as products and/or services that you can promote in conjunction with the event.

Set event date

From the beginning, set a date. Six weeks before the event is a good time to set the date so you can start pre-marketing and merchandising for maximum exposure and attendance.

Invite your audience

If you already have an audience and list members, invite them to the event first. Offer them an early bird discount or notice of the event.

Develop a marketing campaign

Now that you know the date and topic, you can start developing your marketing materials and collateral. You can decide whether or not you plan to do a PPC campaign or have your affiliates promote the event.

Create a landing page

Develop an event landing page that lets your audience learn about what’s going to be included in the webinar and gives them a good reason to sign up.

Load auto-reply messages

Be prepared in advance for people to sign up. This should put them on your list so they can receive marketing messages and more automatically.

Create social media posts

Along with autoresponder messages, create social media messages, memes, infographics, and more to help promote your event.

Create a sales page

Every webinar needs a rationale besides adding value to the lives of your customers, and that’s where the sales page comes in. You can promote the product before, during and after the event with the appropriate sales page.

practice delivery

As they say, practice makes perfect. You want to sound relaxed and informal or people will leave. If it sounds like you’re reading a speech, the audience will turn off.

Remind attendees

When people sign up for your event, make sure you have a way to send them a reminder about the event they signed up for the day before and the day of the event to maximize attendance.

record it

During the webinar, don’t forget to set up recording so you can have the event transcript to use later, to create other products, or to send to those who couldn’t attend the live event. The main event is not the only way to win money and be successful. Be sure to follow up after the event to ensure the webinar isn’t the last time your customers hear from you.