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Increased website traffic, with quality context

WEBSITE QUALITY

Check the website for quality content. The information must be presented in simple, concise and practical language, paying special attention to good grammar and correct spelling. Make sure navigation is easy.

Your website’s brand, look, and usability are a reflection of your business, so make sure you have good design and strong functionality.

SERVICE AND RESPONSE

It’s good business to provide a way for customers to contact you, whether it’s by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Ensure orders are completed correctly and promptly, with as little inconvenience to the customer as possible.

Here’s a look at where website visitors are coming from and how to maximize each traffic channel:

direct visitors – These are people who enter your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the right domain name to represent your business online can have a significant impact on visitor traffic. Typically, an existing business should try to use an established name as a domain name. For example, Joe’s Beach Pails must obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. By doing so, Joe is leveraging the brand his company has built. People who are already familiar with the real-world Joe’s Beach Pails business will easily remember the domain name, making locating the website more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways, and brochures featuring a domain name are great ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to drive a potential customer to your website, where you can display more detailed sales information and encourage the visitor to make contact or purchase.

viral marketing – The premise of viral marketing is that there is nothing as valuable as a referral from a friend. On the Internet it’s quick and easy to tell someone about a great website, company or product. Like a virus, a good idea can spread at an incredible rate, passing from person to person and constantly increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective and cost-effective promotional tool.

Visitors who find you through search engines – Most people find websites with the help of a search engine or directory, so it is important that your website is properly listed and accessible to users.

Search Engine Services – Since listing a website can sometimes be a complicated process, you may find it easier to hire a company that specializes in search engine submission and website optimization. When you do, it’s a good idea to check the company’s deliverables, follow-up services, customer service, and history.

paid ads – All major search engines and directories offer a variety of advertising options to suit all budgets and types of marketing campaigns. Here is an overview of some of the available options:

Buy a higher ranking position – Search engines will provide your business with a higher ranking position if you buy a search term. For example, B’s Fishing Store may buy the term “fishing”. When a visitor searches for the term “fishing”, B’s listing will appear at the top of the list, but will be identified as a paid listing.

pay per click ads – Some search engines and websites offer an advertising option where you are only charged for the actual number of clicks on your website. For example, when a visitor searches for the term “fishing”, the ad and link to the B’s Fishing Store website is displayed. If the visitor actually clicks on it, B’s Fishing Store will be billed.

Advertising – Many sites offer banner ads. You can negotiate various offers and models. Banner ads can be set to display based on visitor demographic or behavioral characteristics (such as last visited sites) that are tracked through the visitor’s browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

Linked Visitors – By its nature, the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible linking to yours. Many search engines also use the number and quality of links directing people to your website when calculating ranking position: the more quality links, the higher the position. Please note, however, that paid links will not affect your ranking; only the organic (free) ones will.

Depending on the type of website you have, you will have different link strategies at your disposal. A content-rich website will be a more valuable link than a commercial website that simply promotes its own product. There are various opportunities to explore.

Free Links – Sources of possible free links include:

Clubs, organizations and business affiliations to which you belong

Partners, suppliers, resellers, distributors, wholesalers, retailers

Niche business directories, government directories, or non-profit organization sites

Paid Links – Some of the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online shopping malls, search terms, retail directories

Banner/graphic advertising – It is available on a wide range of websites, from search engines to portals and industry-specific websites. When planning a banner advertising campaign, you need a significant budget to maintain the advertising strategy. One of the benefits of banner advertising is that creative can be tested while the campaign is still running and a lot of data can be collected to measure the success of the campaign. The results can be used to adjust the design or placement of ads throughout the campaign.

Improving the classification

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm to rank, each one looks at headings and descriptions. Therefore, it is advisable to focus your energy on these areas.

Tips to improve ranking

Use reader-friendly words over industry terms

Write descriptions that attract readers and represent your website

Link to reputable complementary businesses and ask them to link to your website

Incorporate keywords, but remember that keyword flooding can lower your ranking

Submit your website to directories specific to specific topics and audiences

Limit your use of images and graphics; consider supplementing with plain text links

Promote your website and give readers a reason to visit

Once your website’s ranking has improved, keep it that way by reviewing these steps regularly and making changes to your site as needed.

Thank you for reading

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