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SEO for Car Dealerships: Online Success Model for Car Dealers

If you’re an informed dealer, you know that more than 80% of your car buyers are doing their research online before emailing, calling, or walking into your showroom. What will they think of your dealership if they can’t find it through a simple Google search? Or even worse, if they find a little presence and bad reviews?

Managing your online presence through local search engine optimization is the key to driving increased sales. First, a word about return on investment. Your current marketing budget will most likely be spent on television, radio, and print advertising. Can you track the ROI on that investment? For example, how many television viewers came to your parking lot and bought a vehicle? What about the listeners or readers of the local newspaper?

The ROI of local search engine optimization for car dealerships is a magnitude greater than any of the above means mentioned above. From online searches, Yelp ratings, Google local ads; They can all be tracked on your website to show you where the customer came from, how long they visited your site, and what they did while on the site.

Where to start your local SEO campaign? It is best to hire a professional SEO company that has years of experience in this field. But there are some things you can start for yourself that 99% of your competition is not doing.

• Claim your local listing on Google, Yahoo and Bing

• Add your business address for your local city

• Add the appropriate category

• Have offline lists like yellow pages, Dex, etc.

• Maintain a list on industry blogs and directories.

• Customer Reviews!

• Keyword in your website title

What sites to focus on? The number one site to focus on for rankings and traffic is Google. Your 20% effort, 80% results can be found here. Add your local listing correctly, search for listings in related blogs and directories, ask for customer reviews and you will find success!

Results don’t happen overnight. It is an ongoing effort that will give you a competitive advantage. A managed local search engine optimization plan is the optimal way for continued success. You will be one of the few local distributors who know it and you will dominate your market! Think about the downside of not doing local SEO; losing market share in a world that moves more and more online.

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