Most small business owners fail when it comes to their small business marketing plans. They have excellent technical skills in their line of work, but that doesn’t translate to having effective marketing skills.

As a result, the profitability of many small businesses has been declining over the years. The increasing competition makes it more challenging in many ways. For those businesses that aren’t losing money, most aren’t producing the profits they could if they knew how to market themselves properly.

These business owners often simply copy what they see other businesses doing, or follow the advice of some media marketer. The problem is that they copy the wrong types of businesses, and media marketers usually only know as much about effective marketing as the business owner.

Without the right kind of marketing system, the success of any business is pure fluke. To help remedy this situation, here are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes to get free stuff and you can use that to your advantage. If your business is willing to give away free samples of your product, do so. It helps get people hooked. Business profits have skyrocketed with this marketing model.

As Chris Anderson authored the book titled, “Free: the future of a radical pricesays, “You can make money giving things away.” In his book, he talks about how companies are giving away products and services that they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they’re earning more money than ever.

When you give something away, you often activate a universal law called the “Law of Reciprocity.” He says that when people get something for free, they feel obligated to do something for you. Obviously it doesn’t work all the time, but it works enough.

But there is another way to give things away that can greatly benefit your business. When you get it right, you get something very valuable in return: customer contact information…which brings us to our next tip.

2. Start capturing customer contact information and use it

One of the biggest mistakes small business owners make is not taking advantage of their current customer base. They allow customers to visit your business (online or offline) around the clock without even trying to capture their contact information so they can continue to market to you products or services.

You probably know how expensive it can be to get a new client. But you can market to your current customers for little to no cost. Capturing and using customer contact information can mean the difference between a profitable business and one that is barely surviving.

Your business has more customer value than one customer can digest in a short visit, so if you’re not continually marketing to your customers, you’re wasting money!

You can make capturing customer contacts easier simply by using the power of tip one. Just start a monthly giveaway for free and print out some registration forms that visitors can fill out. Also have people sign up online on your website.

Tell customers they only have to register once for all giveaways and you’ll contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value is a great free item. Free items don’t have to be expensive. Buy something on sale at Walmart or on eBay and offer it up. You can also offer free informative reports that help people solve their problems. People are always looking for ways to solve the problems they have.

Of course, once you capture this information, you have to do something with it. If you’re too busy to take on more work, the following tip will help.

3. Use automated tools to stay in touch with customers

Once you have a client list, I recommend that you send them a minimum of 25 “messages” a year. A message can be an email, a direct mail piece, a fax, or a phone call.

If you don’t use an automated tool to do the work for you, you’re probably too busy to do the work. When you automate, your messages are sent regardless of how busy you are (the more messages sent, the busier you are).

One tool you can use is an email autoresponder, which is a web-based system that sends emails when someone signs up. Send emails at the intervals you set. You can also set it to send an email on a specific day, such as a holiday.

The great thing about an autoresponder tool is that it enters your messages into the autoresponder once, then it automatically sends emails to your list. You can also broadcast messages anytime you want.

With this tool, keeping in touch with your customers is easy and will help prevent the competition from coming in and stealing your customers because they have forgotten about you and the services you provide.

4. Stop marketing like you’re a big business.

Marketing a small business like a big business is something almost all small business owners do. They just copy the marketing they see being done by big companies with big brands. This type of marketing is called “brand identity”, “brand building”, or “image” marketing.

This is a HUGE waste of advertising money for a small business. You just don’t have the resources you need to support a successful branding campaign.

Brand advertising usually doesn’t have a “call to action” (they don’t ask you to do anything). They simply give you features of the product or service, or entertain you without asking you to do anything.

Brand advertising is usually free. The viewer has to determine if there is a benefit to them. It can contain a list of features and the user will have to assign their own benefit to each feature. It usually focuses on the product or supplier of the product rather than the customer.

A successful marketing campaign for a small business is built around direct response marketing techniques.

5. Use old-fashioned direct response techniques in new ways.

The type of marketing plan that works for a small business is direct response marketing. It does not require a large marketing budget to use it effectively. It can be used for all kinds of products and services.

And the good news is that you don’t even have to hire an ad agency to do it, as it requires no creativity. All you have to do is learn the basic structure of direct response marketing and you can easily increase the sales of your business.

Direct response sales copy always asks the reader or viewer to take some kind of action, for example, “Call in the next 5 minutes and we’ll include a free set of Ginzu Steak Knives!”

You can ask for the sale directly if a full “sales presentation” was done (one-step advertising), or you can ask them to ask for more information (two-step advertising). At the very least, you’ll ask the reader to take some kind of “traceable” action so you know if it’s working or not.

There should always be a headline for written ads! Never put your company logo at the top of a direct response ad. That is brand advertising.

Whenever you create an ad in any form, always look at it from the customer’s point of view. Look at him and ask “Who gives a shit?” about everything in it. Do you think the customer cares about your logo? Nope! They care about what you can do for them. Put in benefits and not features. Let the customer know what’s in it for them. A successful direct response ad for a small business includes several things:

• An offer to buy something.
• Sufficient information for the consumer to make a decision to act now (or instructions on how to obtain more information)
• An explicit “call to action” sooner rather than later
• A clear way to respond, such as a phone number or a web page.
• A means of tracking the response.

Direct response advertising is not only used for mailing campaigns. He uses it in all forms of media: print, web, mail, and broadcast. Take a look at all the advertising you’re currently doing no matter where you are and start making the switch now.

6. Use the Internet to advertise for free

Although websites as we know them have been around since the early 1990s, only 49%* of small businesses currently have a website *9/08, Barlow Research. It’s amazing how many companies don’t understand how powerful this marketing tool is. If you don’t have a website, get one because there is no better source of free advertising.

The Internet has hundreds of “Web 2.0” websites where you post “content” for free. The content can be text, videos or audios that you create and can drive people to your business. Plus, it helps you establish yourself as an expert in your field.

EzineArticles.com is one of those places where you can post content. There was no charge for publishing this article. All you had to do was write it, post it, and then you found it.

You can place links in the “author resource” section to drive traffic to a page on your website. The articles you publish on EzineArticles can rank extremely well in Google search results with a little help from you.

You also want your business to appear in places like Google Local if you do business locally. Once again, this is absolutely free.

Once you learn how to use the Internet for promotion, you’ll have a head start on the future of advertising and get free customers.

7. Outsource Routine Marketing Tasks So You Can Work On Growing Your Business

One of the biggest problems small business owners have is that they get so consumed working IN their business that they don’t have time to work IN their business. Then no growth can occur.

When it comes to promoting yourself online, there are ways to use “virtual assistants” to do most of the work for you. A virtual assistant is someone you hire on a full or part-time basis who does the work for you.

But a virtual assistant isn’t a direct employee, so they don’t provide benefits or have the normal hassles of an employee. They are usually located somewhere in the world that has low wages, so they are very affordable. That is the beauty of the Internet and the communication it provides.

However, virtual assistants are not just limited to small business marketing plan tasks. They can do just about anything for you: reservations, scheduling appointments, answering phones, customer service, sending flowers, buying a gift for your spouse, finding someone to fix your car, website development, bookkeeping, software development, writing. , graphics or anything. you need.

There are many resources on the Internet that can help you find a virtual assistant.

Create your small business marketing plan now!

Use these seven marketing tips to start creating your small business marketing plan right now. If you procrastinate, your busy life will get in the way of business growth. Even if you just follow a little of the advice you’ve been given, you’ll find that it can have a big impact on the bottom line of your business.