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The next generation is even more engaged in video than ever

People born after the year 2000, sometimes referred to as Generation Z, are the first generation to grow up exclusively as digital natives. What this means is that their upbringing was closely tied to digital technology: they don’t know life without iPhones, Netflix, social media, and most importantly, the Internet. This has greatly changed the way the industry will deliver videos to consumers in the future.

Both Generation Z and Millennials grew up consuming video differently than other generations. They gravitate almost exclusively towards online video and streaming websites ranging from Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content has been forever changed by these new mediums, where short-form and on-demand video reigns supreme.

According to Cisco, a Fortune 100 company, it is estimated that 82% of global Internet traffic will consist of video content by 2022, up from 75% in 2017. Additionally, Google research data indicates that more than 70% of shoppers say online videos have helped them. obtain more information about an automobile product they intend to purchase. With clothing consumption growing and peaking between ages 34-55, this trend will continue to grow as more Gen Z and Millennials enter that age range. Looking at total video consumption, YouTube reaches more 18-49 year olds in the United States than any US cable network, according to Google chief commercial officer Omid Kordestani.

So what does this mean for us, a video production company? It means that we are constantly staying up-to-date on cutting-edge new trends in animation and video production. Since it only takes a fraction of a second to click, we need to create content that grabs the viewer’s attention. With over 500 hours of video uploaded every minute on YouTube, it’s more important than ever to stand out from the crowd. Additionally, more than 70% of YouTube views are on mobile devices, according to Hootsuite, a social media marketing company. This means we need to create a compelling visual story along with a strong message that will keep viewers engaged with the content.

When creating animation, video, or even an audio production, it’s essential to keep it short and catchy. With this changing landscape, video production is becoming increasingly relevant to consumers, and video is in ever-increasing demand for a wide variety of platforms. No matter what stereotypes or judgments exist about Generation Z or Millennials and their massive shift to short-form video content, they will soon become the mainstream age group for most consumers.

https://sprocketmediaworks.com/2021/03/11/the-next-generation-is-even-more-engaged-than-ever-in-video/

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