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Top 8 SEO Tips for Webmasters

There are many tips available for web developers… some free and some very expensive! How do you know what works? If someone tells you that they can guarantee your website will be in the top ten of search engine results, beware: that’s a complete lie, unless it’s in the sponsored results where you pay to advertise! No one can guarantee results in natural search engine listings, as I found out after shelling out £600 on my credit card. Fortunately, I was able to claim the full amount with the help of my credit card company. If you’re prepared to spend time and effort optimizing your own website, you can get it on MSN, Google, and other major search engines. You’ll need a little patience… search engines can take up to 2 months to recognize changes to your website. You do not need to pay to promote your website. Your running costs can be kept low with cheap web hosting and doing your own SEO work. Here are 8 of my best tips to help you on your way!

1. Website Page Title – This will be the heading found in search engine results. Turn it into a descriptive sentence that includes your main keywords. Limit the title to 80 characters (including spaces) to make it “robot-friendly.”

2. Page Description – This will be the descriptive text found in search engine results, so make it attractive to potential customers and include 2-3 main keywords. The recommended maximum is 200 characters (including spaces).

3. Keywords – Use words relevant to the website page, imagine what words customers would search for and use. 20 keywords is the recommended maximum.

4. A quick way to check the number of characters is to copy and paste into a word processing package like Microsoft Word: highlight the text, click “Tools”, “Word Count” to see the results.

5. Search engines check consistency between site description/tile tags and actual page content. Therefore, use keywords in the description text that match those in the Title and Description tags.

6. Domain Name – If your website name contains one or more of your main keywords, this can help improve search engine results. You may want to choose a name that customers can easily remember, so they can easily find you on the Internet and recommend you to their friends.

7. Alternative Tags – Add a description to images and include main keywords.

8. Research your competitors…do a search for your keywords and see which companies appear on the first page of results. If there are a large number of results listed, you may want to consider using different keyword phrases, so that you are targeting a broader niche with fewer results.

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