According to statistics published by Nielson, a leading company that provides a global view of market trends in specific industries, social networks and blogs are the fourth most popular online activity. In fact, Nielson reports claim that these are more appreciated than emails. In today’s competitive world, an online presence is a must for any business. Social media marketing for small businesses is a revolutionary new concept that takes advantage of online advertising campaigns to promote a brand. All you need to be successful in this campaign is the knowledge about the right kind of marketing strategies and tactics.

How to Leverage Social Media Marketing for Small Business Promotion

An entrepreneur can get a huge number of visitors by leveraging small business social media marketing. To convert these visitors into sales, you can do the following:

Create videos: People often search YouTube for quick information about products. Create engaging video clips that demonstrate your products, their use, and customer testimonials. Post these videos on YouTube with a link back to your original website. If people find your videos interesting, they will surely follow the link. These people could end up becoming your customers.

Use the Facebook profile: every time you launch a new product or do a specific business activity, make a relevant post on the wall of your Facebook profile. For example, you own an energy drink business and recently launched a new product in the same category for people over 50. Capture the attention of your target audience with a crisp wall post, such as “Feel like you’re 30.” our new healthy drink Re-vital 50+!’ Don’t forget to add your website link to draw the interested audience to the product page.

Use Twitter: Tweet links to your product videos, articles, blogs, and press releases on Twitter. A large Twitter fan base is likely to click on the links and visit your website. If a customer posts feedback about a product, be sure to retweet it. This will attract more followers to your business.

Participate in online discussions – Online forums are a great place to spread your brand. Participate in online discussions and tell people about your products. This is also a platform where you can learn about the likes, complaints, appreciations and rejections of your customers. Whether it’s positive or negative, you need to handle every customer reaction wisely as it can affect the mindset of other people on the forum.

Post Search Engine Optimized Content: Driving traffic to your website is all about employing the right keywords. Therefore, never undermine the importance of SEO techniques and employ highly searched keywords. However, never misuse the power of optimization while doing this.