65% of people consider themselves visual learners. This is easy to understand considering that most of the information (90%) that is transmitted to the brain is visual. It also conveys visual information much faster (60,000 times faster) than text. So it’s no surprise that video is the most popular means of communication and engagement currently available online.

The rise of 3D animation

It is increasingly difficult for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You need to have something extra to attract attention. This is where 3D animated content comes in.

Animated audiovisual content has been shown to be highly effective in influencing consumer choices in the later stages of their purchasing process. There are several reasons why this type of content is more effective than other visual elements.

1. Animated videos are effective in capturing and holding the viewer’s attention. They resonate with viewers and spark conversations among audiences.

2. Brands can better simplify complex topics through animation. You can show various concepts using a 3D simulation that would otherwise be impossible with other images.

3. Visualizations are a powerful way to convey a technology or product and showcase its features and benefits.

4. They’re funny.

5. They can be about anything.

6. They are profitable to produce.

Principles for a successful 3D Animation

Just because animated audiovisual content is so popular doesn’t mean your explainer video simulation will be an instant hit with your audience. There are various guidelines to take into account in the production of audiovisual content to ensure its success.

1. Quality and photorealistic animations- Creating quality 3D animation is crucial to give it a photorealistic feel that brings it to life. This requires more detail, attention to lighting and the use of realistic materials, and even the addition of reflections on the object’s surface.
2. Anticipation – This principle helps the viewer to expect a movement even before it occurs, for example, the heel of the character’s foot pressing into the ground before taking the step. Anticipation helps prevent the animation of audiovisual content from appearing too robotic.
3. exaggeration – This is used in animation to give the characters more energy. Exaggeration, for example, can be used in poses to draw attention to what the character is doing.
4. staging – This principle involves the placement of objects and characters in the video. Helps the audience understand the narrative and the role of the characters in it. It’s all about timing, setting, and cinematography.
5. Moment- Timing is vital as it dictates how fast the images move and how long they remain still in the animated video. Speeding something up can help create a feeling of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass, and adds weight to the image.
6. solid drawing – This is the principle used to make an image appear three-dimensional even though it was created on a two-dimensional surface. This principle gives weight, balance and depth to the image.