Since 1994, when banner ads first appeared on the Internet, there has been a considerable increase in their use in online marketing. More and more people and companies are turning to banner ads to advertise their services, products and websites.

Advertisements produce two benefits. First, they can entice users to click on the banner and go to the advertiser’s site. Each time this happens is called “clicks,” and the number of clicks divided by the number of impressions is called the “click-through rate” or “click-through rate.” This is easy to measure and provides a direct measure of a banner’s effectiveness. Get your new designed banners at BannersArea.com (http://www.bannersarea.com)

The second benefit of banner ads is to build brand awareness. Despite advertising agencies claiming otherwise, this is nearly impossible to measure. User surveys and market research can provide clues, but they are highly imprecise and guesswork compared to the simple business of measuring clicks and site traffic. Whether brand recognition is part of your strategy depends entirely on your individual situation. If so, things like click-through rates and conversion rates can’t be used as absolute criteria, and the process of measuring effectiveness becomes much more subjective.

But if you want those ads to be seen, you better make them attractive.

New browsing tools have been created precisely to block your ads. InterMute (www.intermute.com) and AtGuard (www.atguard.com), for example, block banner ads, animated GIFs, screen pops, and even background sound, significantly reducing site load times . Design your new banner ads at BannersArea.com (http://www.bannersarea.com)

How do you defend yourself? Make your ads so interesting that Internet users won’t want to block them. Sure, it’s a daunting task, but you have 7.7 billion reasons to try.

On:

As one of the most popular banner ad design companies, BannersArea.com has helped countless businesses become known and successful with the help of their banner ads. With over 27,000 banners created and 3,650 highly reputable clients, they have always firmly established a name for quality and professionalism. Through its elite recognition, we are highly regarded by numerous hosting directories and online store providers. Nothing satisfies BannersArea.com more than helping you achieve what you want in your business, and with their help, you can certainly achieve great prosperity through your business.