These days, it almost seems like AdWords is everywhere you go on the Internet. The fact is that it is almost everywhere!

There are more than 300 search engines worldwide, but only one, Google, dominates the field of search engines. Few people know that seventy percent of the world’s searches are done on Google every day. How many are we talking about? Think of 250 million searches every day and growing.

We’ve all seen those ubiquitous AdWords ads at the top and right-hand side of Google searches, but we bet you didn’t know that AdWords ads now appear on over a million websites. Astonishingly, between AdWords ads on your own properties (Google, Google Maps, G-Mail and many more) and your partner sites (the million websites), 86% of all search results in the world show an ad of AdWords.

Following the advent and subsequent refinement of the Google AdWords program, the world of advertising was turned upside down. For the first time in history, virtually anyone on the planet can market their product or service anywhere in the world.

With a smartly executed online advertising campaign and a modest budget, just about anyone with a decent product or service can compete with the world’s largest advertisers.

Successful advertising on Google requires an understanding and implementation of often overlooked but crucial steps. Surprisingly to you and me, probably 90% of online marketers fail in their AdWords campaigns or don’t achieve the kind of success they could if they did things right.

Of course, you might wonder what’s so great if 90% of all AdWords advertisers fail. In a word, great Google Ad Words profit opportunity!

The key to AdWords profitability lies in selecting the right keywords, paying less than your competitors and achieving a better ad position, achieving the maximum conversion rate for profitability, and avoiding common mistakes.

While most online marketers today understand AdWords to be Google’s pay-per-click marketing program in which advertisers pay each time a visitor clicks on an ad involving a keyword in In particular, almost nobody knows that more than 90% of all keywords generate practically no traffic. Thus, they waste their marketing budget on efforts that are destined to fail.

We recommend using highly relevant long-tail keywords with at least 100 daily visitor traffic, fewer than 30,000 competing pages, weak competition, and high commercial intent. Fortunately, there are some great free keyword research tools out there that will help you tremendously in your quest for success.

Once you’ve identified highly relevant, high-traffic keywords, they should be built into the structure of your AdWords ads and landing pages.

Most Google pay-per-click advertisers mistakenly assume that simply by bidding the highest for a keyword and driving traffic to their home page, they are destined for success when, instead, they may be dooming their efforts. Fortunately for you, if you simply take the time and put in the effort to understand and implement the 12 components of a professional Google advertising campaign, you will increase your chances of profitability.

The genius of pay-per-click (PPC) search engine advertising is its ability to produce highly targeted leads for a site’s landing pages for a reasonable amount of money. When you use the AdWords pay-per-click program to properly design a Google AdWords campaign, potential buyers find vendors through keywords that you both use.

Successful marketers use tools to discover the most profitable traffic-generating keywords, write keyword-rich ads and highly relevant landing pages, and test, test, test.

Profitability goes to those who understand the AdWords pay per click program. For the rest… very bad, very sad.