Giving corporate gift baskets to potential clients is a great way to make a lasting positive impression. This gesture shows that your company is committed to its customers and wants to go the extra mile to make sure they are happy.

The gift baskets you give don’t have to be super expensive or big. In fact, a corporate gift basket like that could make the recipient uncomfortable, and we don’t want that. gifts containing alcoholic items are probably best left alone as well; if your recipient doesn’t drink, this renders the basket useless. The same goes for baskets obviously geared towards a certain gender, like a basket filled with frilly pink spa items. The best way to do this is to go for small to medium-sized corporate gift baskets filled with goodies that anyone can use, such as candy, stationery, or baked goods.

A great way to further attract a customer to your business is to include a few items with your company logo. Don’t go overboard with huge logos that obscure the entire object; a modestly sized one will do the trick beautifully, while a large logo can look tacky and hopeless. Some good items to put your logo on include pens, laptop bags, water bottles, and travel mugs. These are all items that a person can really use every day, and they will think of your business every time they wear it.

There is one last thing to consider. Giving a potential customer a gift is a great idea. However, please note that it is inappropriate and often against company policy to give gifts to any customer you are currently doing business with. This can be construed as a bribe, even if that is not the intent. Even if your company policy doesn’t say anything about it, the customer may feel uncomfortably pressured by your gesture. To avoid sticky situations, choose to give corporate gift baskets to people who haven’t gotten involved with your business yet, but are thinking about doing so. This is not to say that you shouldn’t give gifts to potential customers at all, just use your best judgment to avoid mishaps or embarrassment.

Corporate gift baskets are a perfect way to show potential customers that your company wants to do business with them. It gives your business the image of being genuine, thoughtful, and involved. Why not try it next time?