Marketers are incorporating mobile strategies into their efforts at a rapid pace as smartphones grow in popularity and are expected to dominate the US market by the end of 2011. We also know that Americans of all ages are addicted to their cell phones. and most now are. subscription to text messaging services.

Text messages are also opened at a very high rate and are actually read because they are short, to the point, and to the point. These factors combine to provide opportunities for companies to develop mobile texting campaigns to grow their businesses in ways that can be easily measured for effectiveness and ROI.

Mobile text message coupons are a nearly perfect marketing channel, but to be successful there are seven things you absolutely must do to be successful.

1. Your text message coupon must be relevant to the recipient. Since the best of the new mobile marketing software enables the creation of a database of consumer preferences and interests, messages can and should reflect consumer areas of interest.

2. Text message coupons must be timely and appropriate for the recipient. Imagine the possibilities of being able to send notifications every day of that day’s lunch and dinner specials, providing the recipient with a coupon for a free salad, drink or dessert and all they have to do is present their text message coupon when you sit down to eat. . Restaurants that are already doing this regularly report consistent spikes in business.

3. Your text message coupon should be “short and sweet.” In other words, your coupon offer must be very easy to understand. People like text messages because they don’t have to read them twice to get the point.

4. Don’t complicate mobile text coupon marketing by thinking you need to create expensive mobile apps for iPhone, Android, Web OS, etc. With universal SMS text messaging protocols you can be platform agnostic and with today’s latest mobile marketing software you can get all the features you need at a very affordable cost.

5. Be aggressive in creating a database of mobile phone numbers for current and potential customers. As important as that database is to the success of your long-term mobile strategy, don’t be content with just the phone number. Today’s mobile solutions allow you to aggregate vital information about your customers’ preferences and interests, thereby creating a data-rich consumer profile. For restaurants, you can determine if they are primarily lunch or dinner customers, their preferred days of the week for dining out, business or pleasure. With that information, you can easily tailor your mobile coupon marketing to reflect these preferences, resulting in significantly more coupon redemption, which means more business revenue.

6. Make sure you can easily manage coupon redemption for both the consumer and your business. The consumer must be able to redeem the text coupon by sending a text message, going online to a website, or presenting it at a merchant location. Since the widespread adoption of optical scanners is likely years away, the business should be able to go to a web portal to check redemption activity, and each text coupon needs a unique identification code.

7. You must incorporate your mobile marketing initiatives into all other aspects of your marketing strategy. Make it easy for customers and prospects to sign up for your coupons and mobile text notifications by simply texting your unique number, like “Red Robin,” and be sure to reward them with an incentive coupon. Promote your new mobile services with a loyalty club, on your website, Facebook page, Twitter, blog, print advertising, yellow pages, print coupons, billboards, stores is-everywhere you can.

Mobile text coupons are, in fact, incredibly cheap compared to other advertising mediums and are proving to be incredibly effective. Start your mobile marketing campaigns today and start seeing results right away.