I know a lot of people have a hard time with colors, I’m just going to explain exactly WHY McDonald’s colors have worked so well for them.

Alright here we go.

Yellow = Sun, Life, Energy, Friendly, Innovative, etc. . .

Red = It is a color that stimulates the adrenaline glands in the brain. they red thing for this specific purpose. There are other reasons why they chose red, BUT the main one is the chemicals it creates in the brain.

Now ask yourself this, WHOM does McDonald’s market to? apes? Dogs? Adults? Children? They have built their empire targeting ads to children. In fact, those little toys they hand out have done well for them. Enough of that though.

What colors do children respond to? PRIMARY COLORS. So there we have red. PLUS, adults also respond to red. (The adult is the action taker) Who has the money to pay for little Johnny’s lunch? So of course they need to focus on mom or dad in the process. RED is a call to action, AND also stimulates the appetite.

Now the yellow. Why yellow? Yellow represents MANY things, it all depends on the message being sent, the product, and the yellow itself. In this case, the message is FRIENDLY. At least one of them anyway. Are you friends at Mcdonalds? Yes they are. Do you see my point?

Now let’s move on to the clown. He just yells so many messages.

Red hair. Red stripes and red shoes. Knowing that red can represent energy, exciting and brave, you see what I mean. The color red was chosen very carefully for the clown. What does Ronald do now? I really want to make my point here. HAS A LOT OF ENERGY. He is also very excited, and portrays joy. (Yellow can also represent joy) See what I mean?

Now why would he wear yellow? In this case it is because he is a friend, and whose friend is he? Children. . .

Yellow can also mean caution, and red can be related to sex or war. It doesn’t matter. It’s the message you want to send and how it relates to your product. This is an example of a business that chose its colors very carefully in order to deliver a message, and it has done well. Colors are processed on a subliminal level.

I hope you enjoyed that. Just keep in mind that the colors you choose for your site send a message. You can increase your sales by sending the right color message.

Let me ask you a question, the pretty flower stays with the bee, right? Use the wrong colors on your site, or just borrow someone else’s colors because you like them and the results will show. Now, I know a lot of people are making sales with poor color schemes. The point is that if your color scheme is well thought out and chosen correctly, YOU WILL MAKE MORE SALES. I have seen this over and over again. The prospect will stay longer if the colors are attractive and send the right message.

N’oubliez pas. The color is the message. For those who don’t believe in all this, look at the packaging in stores, look at the colors used by BIG companies. Mess up your colors or use the wrong ones in the wrong place. . . and… well, you get the point.