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This is exactly what makes web audio so powerful.

Have you ever tried to communicate with another person using only actions and sign language? It gets pretty frustrating, doesn’t it? Especially when you know that if you could just SAY a few words, they’d get the picture, almost instantly.

Well, imagine if the website you’ve put on display… could “talk”. If I could shine with the spoken word. What do you think the effect could be?

You see, what savvy website marketers have realized is that they need to go beyond just written words and flashy graphics. They are looking to give their website… a ‘personality’.

BUT… in the anonymous and cold-hearted world of the internet, being able to reach the audience you want, with sincerity, warmth and with a ‘face’, is not easy for most.

That is unless you have the knack of knowing what to write, when to write it, and can put words together to help paint a strong emotional picture in readers’ minds for your product, service, or idea.

Getting all the help we can through other means is crucial to giving us that little edge.

There is possibly nothing more intimate, more convincing, more realistic for the reader than hearing a ‘voice’ behind the website. What it adds, are satisfactory aids from…

LIFE and… CREDIBILITY!

Imagine being able to connect at regular intervals with your clients and customers! How do you think they’ll feel when you can let them know there’s an exciting deal about to happen and make sure the message reaches their eyes as well as their ears?

How about using this simple technology to help create a stampede of sales, a slew of new subscribers, a fleet of qualified leads, a herd of new referrals?

What about being able to tell your customers that you were wrong about the last piece of information you gave them and that you are truly sorry? Wouldn’t you be able to convey this message better using real live words than using written text?

Your sincerity, conviction and heartfelt emotion will not reach you INSTANTLY, where it matters most… YOUR HEART!

Copyright 2004 Nick James

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