Any business plan has the three magic letters USP (unique selling proposition). Before any creation of a new design or series for the season, it is essential to brainstorm what the launch collection will look like. This is a pretty big process where the team leaders attest to various issues and the decision maker finalizes a project. In a creative field, such as fashion design, these management principles are difficult to apply. But to survive in today’s competition, this is essential.

The USP can be a colour, a piece of clothing or just an exquisite dupatta or jhuttis for men. Dramatic projections on the ramp of a fashion show are not a reality. This is known to everyone and therefore such creations without the accessories are regular sales. It is extensive work on the part of your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to increase sales, the positioning of the brand must not be compromised.

Once the fashion brand or designer has gained recognition, their reputation is unquestionable. Fashion design isn’t just about influencing and nurturing page 3 customers. It’s an age of awareness and going the distance with your sales. Niche clientele are a fleeting batch and succumb to anything new. Hence the need to reinvent itself.

Originality sells! The brand sells! And also distinguished complete works. The mannequin outside your store is impressive, but reality should match. Sizes should be well stocked when you are sure of your sales. Promptness and proactive customer service are necessary for business.

It is important to work on the entire look. Hire a skilled stylist with experience in draping to help clients choose the best. Investing in a good advertising agency secures the brand and also culminates in sales.

Planning, researching, and cultivating new styles serve to maintain a USP. If your USP is cotton and linen, try sequin or pearl embellishments this season. Coordinate the same with pointy shoes (a comeback trend) with similar patterns and work. Accessorize well and tie yourself with major jewelry brands.

Promotes the showcase, the videos on ramp and the catalogs in reception. Choose prominent billboard space based on clientele. Do not load too much information in the press or on television. Let the creation speak for itself!