For months, rumors have been raging about Apple’s iPhone debuting on Verizon’s network. In October, sources at The New York Times and The Wall Street Journal, albeit anonymous, reported that it could all happen in early 2011. While nothing has been confirmed, observers take these rumors very seriously and are already discussing the potential significance. Some are even talking about what impact, if any, it could have on mobile marketing.

New Opportunities in Mobile

One of the biggest knocks on the iPhone has been its network, which is currently provided by AT&T, the device’s main carrier in the United States. For the most part, each generation of the iPhone has been praised for its innovative features, rich web browsing capabilities, and ability to support a wide range of dynamic applications. Unfortunately, simple features like staying online and having a full phone conversation are among the many consumer complaints. The fact that the iPhone could benefit from a better network is part of the reason.

rumors of an impending partnership with Verizon refuse to die.

As the number one wireless network, Verizon would apparently be a perfect fit for Apple’s iPhone. While not adding to rumors of a potential partnership, Verizon CEO of corporate communications Jeffrey Nelson said the company’s network was tried and tested, hinting it could fully support the resource-hungry smartphone. from Apple. If Apple were to switch carriers, it could make mobile marketing much more efficient, as the iPhone is currently the target of a lot of mobile campaigns. Assuming that consumers would have to worry less about performance issues, marketers would have the opportunity to launch campaigns that have a much greater impact.

competition factor

Some analysts predict that Google’s Android operating system will eventually allow the devices it supports to win the smartphone race. Whether true or not, the iPhone running on Verizon’s network could be good news for the mobile marketing industry based solely on the competition factor. This partnership could not only force Google carriers to step up their game, but also other telcos and smartphone manufacturers. Competition often brings good things, and in this case it could greatly benefit consumers and marketers trying to engage them through the mobile platform.

conclusion

Rumors continue to circulate and the signs are there, the biggest being an announcement in the tech community that Verizon would start selling Apple’s iPad. However, no official from either side has confirmed a Verizon iPhone will launch next year, or at any time. It will be interesting to see how it all plays out, because if the rumors lead to anything real, it could spell some very exciting times in mobile marketing.