ads from being suspended on Google

Google suspends accounts all the time for reasons ranging from suspicious payment activity to circumventing systems. Sometimes, people are able to recover their account after an appeal, but others lose their ability to advertise on Google permanently. The key to preventing your ads from getting suspended is being professional in all communications with Google and not trying to fight the system.

If you’ve been Google Ad Suspended, the first thing to do is read through the policies and determine why your account was removed. Oftentimes, Google will provide a formal notification that details the specific policy violation for which your account was suspended. Reviewing the policy documents should give you a good idea of what your violation was and help you come up with a strategy for addressing it.

It’s also important to make sure you have all your documentation in order before submitting an appeal. You’ll need to prove that every campaign, ad group, ad and keyword in your account is legal and not violating any policies. For example, if you’re selling counterfeit products through your ads, Google takes that very seriously and you’ll be punished accordingly.

Can I prevent my ads from being suspended on Google?

Another common reason for Google Ads account suspension is using keywords that violate their trademark and copyright rules. This includes words and phrases like “free,” “huge,” or “affordable.” If you use any of these keywords in your ad copy, your account will likely get suspended.

Other common causes of suspension include making unsupported claims about your product or service in your ad copy or landing page. This includes claiming to cure a disease or illness, which is considered unethical and against Google’s policies. I once worked with a client who had their account suspended for this very reason.

Some people try to circumvent the process of a Google account suspension by creating a new account, but this is never a good idea. Google will be able to link your new account with the old one and will consider it to be a duplicate, which is against their policies. Moreover, it’s very difficult to win an appeal after you have already had an account suspended once.

If you’ve tried your best to clean up your account and are still unable to get it reinstated, it might be helpful to work with a PPC agency who can assist you in your appeal. Just be careful to choose a PPC agency that has experience with your industry, especially in heavily regulated industries. A reputable agency will be able to give you the leverage you need to have your account restored without any delay. They can also help you prevent any future account issues from occurring. They can make sure your destination landing pages are free of any ad elements that might trigger a suspension in the future, such as pop-ups that expand over the screen or PDF downloads. By doing this, you’ll avoid any future Google account suspensions. They’ll even help you find alternative advertising platforms for your business if needed.