Offering the right offer at the right time and place, cleverly backed by an exciting giveaway, coupon, or free service, is the #1 rule in marketing now.

Today, your customers are often busy browsing: using different social media platforms, staying up to date on news sites and blogs, and browsing when they have a special need.

Thanks to Digital Marketing, you find yourself on those channels, so that your potential customers can find you, find out more about you and even ask questions to find out not only more about you, but also about the products or services you offer. could be offering.

No wonder, from content optimization to offer personalization to cross-channel contact management, businesses of all kinds are leveraging the unique reach of digital marketing to enhance the customer experience and multiply sales.

You should also jump on the digital marketing bandwagon, if you haven’t already.

what is the digital marketing?

As you can see, it is the creative and innovative marketing of products or services, taking advantage of digital technologies.

It uses different channels and technologies that allow a firm or company to examine campaigns, content and strategy, to decipher what leads to results and what doesn’t.

Although digital marketing units mainly depend on the Internet, you cannot leave mobile phones, display advertising and any other digital platform, through text messages, podcasts, electronic billboards, digital TV and radio channels, etc.

Online and offline are the 2 main types of digital marketing. While the latter involves things, like radio and television, the former has 6 main categories:

1. Search Engine Optimization (SEO): Search engine giant Google is focusing on the user experience. By finding out how search engines rank websites, you can optimize a website to exploit its chances of ranking decently for related searches. In case you have a robust site architecture and offer clear navigation, search engines will index your pages quickly and easily. It will also give you a good experience using your website pages and will inspire many visits. But since search engine algorithms are constantly changing, keep up to date with best practices for ranking high for the right keywords.

2. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising – Typically, SEM and PPC advertising is done through search engines, which charge you a set amount of money each time someone clicks on your website. advertisement. While the search engines make a lot of money through this model, you as the site owner also win as you get the opportunity to accurately target your potential customers.

3. Content Marketing: It involves engaging with your customers without any hard sell. Use content marketing strategies to educate your prospects while sharing consistent, precious details to earn their loyalty.

4. Social Media Marketing (SMM): An SMM strategy guides your actions and informs you if you are succeeding or not. Each and every post, reply, like, and comment should have a special purpose. Use exciting mode to achieve your business goals, whether it’s building brand equity, improving customer service, attracting new customers and getting feedback from existing ones. In case you generate content on social networks that adds value to others, you will connect better with your customers.

5. Affiliate Marketing: It is the relatively new procedure of pocketing a commission, by promoting the products of other people (or companies). This is the procedure of distributing the creation and marketing of products among different parties, where each party gets a share of the revenue based on their contribution.

6. Email Marketing: For too long it has helped companies generate sales through the Internet. It provides direct contact with your customers and allows them to visit your website. It helps if your emails show the general character of your brand. Find the right balance of email marketing types for your organization, for maximum traction.