Your customers are truly your bread and butter and without them, you would not be in business. So how do you show your loyal customers that you appreciate them every day of the year? You can show your gratitude during the festive season by giving a gift to those who have made you successful all year. Give them a personalized gift that perfectly details your message, your logo and corporate image, while showing how much they mean to you.

This year, when the experts tell us that we are in the three of a “recession”, it may seem like a problem. Your business may have been affected, and the advertising dollars may just not be available. All the more reason to give customers a freebie: keep your company name in front of your customers with a promotional product.

Do you think promotional items are a waste of money? Think again. Your customers are more likely to remember your corporate brand if you give them a pen, mug, or tote bag than if you place an ad in your newspaper. It’s the truth! A recent survey conducted by LJ Market Research for Promotional Products Association International revealed some startling data: 76.1 percent of the people interviewed could remember the name of the advertiser who had given them a promotional item last year, but only 53. 5 percent said they could remember an advertiser’s name from a newspaper ad last week. Promotional products will get you noticed!

When used effectively, promotional products can:

1. Keep your name in front of customers wherever they go.
2. Support the differentiating characteristics of your brand.
3. Expose your business to new audiences when people wear, wear, or display your products in public.

You are convinced that you want to give away a promotional product this year, but what can you afford to give away? The best types are the ones with the longevity and practicality factor because these are the products that will keep your message in front of your customers as often as possible, for as long as possible.

Do you have some clients who love their Java? Then give a perfect holiday mug with snowflakes, your company name and a special Happy Holidays or Seasons Greetings printed on it for a cheery way to start a morning or wind down after a day full of celebrations. But how about a calendar? Whether for home or office. An office calendar will remind your client of your business every time they look at the calendar.

And when you give your clients a promotional gift as a way of saying thank you for the business they’ve brought you in the last 12 months, remember that this item will bring you even more opportunities in the new year. Your clients will not forget it.