If you understand the principles of direct marketing, email can be used as an advertising resource. Otherwise, you will lose much more in image than you intended to gain. It’s amazing how much money and time some companies and businesses have wasted campaigning for spam emails.

Decades of consolidated experience through direct marketing do not seem interested in the business of online neomercenaries. Sending the same marketing emails over and over again is 100% unproductive and like nothing repeats the experience.

How is it explained that more spam messages move on the Internet, which only dramatically congest the network operations and increase the predisposition of the sour ones towards “virtual” Internet advertising?

Why are Internet users so upset with email advertising and why are they responsible for these messages and do not realize that they have the worst image strategy with these campaigns?

Don’t waste money buying lists of email addresses that are not in the name of the recipients, or that you, as the sender, cannot control each message addressed to a specific person.

Do you open your emails that arrive in your mailbox but did not reach your name? Most people don’t do this at all, because they expect to waste their time with an advertising message, unless they have subscribed to an explicit advertising offer.

Advertising emails cause a lot of inconvenience

o Companies lose clients and image, because they saturate the disk space for potential buyers, with messages that were not requested.

or Are potential business customers tired of their PC? As they were infected with virus emails without any advertising.

o Recipients of messages containing viruses have lost time, money and important information due to these indiscriminate campaigns.

o When people connect to the Internet and browse much slower than normal, largely due to the traffic of data messages that contain “spam” or “junk mail”.

If you are not interesting and do not constitute a credible person

Suppose you have the name of the recipient, and that technology can control the sending of a message that begins with “Dear Peter…” to convey respect for true personalization.

There is no way a recipient will start reading the second line of your message if the email headline has nothing to do with a cliché or just an ad is like “make money without working” or “this is the solution to all your problems”.

It is not worth trying to be creative in the advertising message that you are going to send if you do not have enough information about the recipient, so that it can really relate to their interests and needs.

It is preferable to only send 100 messages to people who I can handle that data correctly to connect businesses with them, instead of sending 1 million indiscriminate emails that I know nothing about as recipients.

If you don’t want to keep losing money, it’s better to spend the time and resources on the “agenda” of potential customers’ email addresses, it’s a useful and effective database.