Search engine optimization is what people do to increase their site’s ranking. Search engines return results and rank your websites according to topics that are relevant to the original query. With the increasing competition among online merchants today, you better stand out from the crowd by optimizing the on-page elements of your site.

Controlling the elements on your page will make it easier for search engines to see your site by incorporating meaningful keyword phrases and increasing the flow of traffic to your site. More traffic to your website usually translates to potential money you can earn. With all of this in mind, here are some on-page elements that you need to optimize to gain a significant edge over your competitors.

1. Website address

This is the most important element of all. If your URL is simple and common, you will probably get visitors. Your URL must be unique and related to the content of your pages. As much as possible, use URLs that are short but descriptive. If you can, try to have keywords in your URL. This is not important, but by doing so, there is a good chance that you will appear at the top of some search engines. Hyphens are also not recommended for creating an optimized URL.

2. Page Titles

Page titles are one of the first things people see when searching. Therefore, having a good page title can be very beneficial for your site. Make sure your website page titles vary from page to page to make it even more attractive. If your URL already contains a keyword, don’t repeat it in your page title. Keyword repetition will defeat the purpose of optimization. You should maximize the use of your page title by using distinctive keywords.

3. Header tags

Tags like, even are very useful if you know how to incorporate them. Headings are used to categorize the relevance of each text on a given page. the tags should contain the theme of the site, as it is the most relevant among the headings. Some search engine algorithms take these tags into account to understand the content of your site. Be sure to use these tags correctly and emphasize the placement of keyword phrases for the convenience of the search engine and the reader.

Here’s a good example of these 3 elements combined to create an optimized website: Let’s say you’re building a site that sells second-hand mobile phones. A good URL would be usedmobilephones.com. The title of the page, on the other hand, can be “Used cell phones at low prices”. And a good header tag would be iPhone 4 owned by ladies.

By controlling these elements, you can place different keywords in different parts of your site. This increases the chance that your site will rank significantly higher in search engines and makes it more visible to potential customers.

However, there are still many other ways to get your site to rank higher in search engines besides controlling the elements on the page. In order to have a good high ranking website, you need to have a lot of content. This content should not only be informative but also useful to other people. Also make sure you don’t make any typos because small mistakes can make a big difference to a search engine.

SEO is too complex to discuss in a single article. Although there is a lot of material that can be easily read online, it takes practice and a fair amount of experience to become a serious SEO professional. There really isn’t a perfect explanation as to what makes a website number one in search engine rankings.