Why switch to video guides? Video guides provide more information and help businesses effectively communicate with consumers and educate them about services and products. Bandwidth and the availability of chapter-based players made this change possible. Businesses aren’t limited online in the same way they are when creating TV commercials, for example. It’s not cost prohibitive to create longer videos, and consumers enjoy learning and researching by watching videos rather than reading pdfs. Instead of the 30 seconds of high-paced sales pitch, which is often what a product video is, we’re looking at videos that may start with a quick grabber but quickly transition into detailed descriptions and demos, as well as tutorials.

Product videos do not follow any specific format. You never know what to expect when watching a product video. They may be just a sales pitch, they may include some demos but not always, they may give you an overview of the features but you can’t count on that. They are often only available at the point of sale, and their goal is to get the consumer to buy right away, in the hope that the consumer will not click to investigate further and get answers to questions that were not answered in a video of the product. product

The tutorials are easy to understand. They just show you the steps. What is missing from a tutorial is an overview of the product or service itself. Tutorials usually start by showing you the steps without telling you what the product actually is and why you should care. Tutorials are great, but you have to put them in context. Tutorials are usually found on the company’s product page, so viewers know what the product itself does. The downside of having just one tutorial is that it can’t always stand on its own outside of the context of your site.

The video guides answer 3 fundamental questions about a product or service: What is a product or service? What are the features and functions? How do I use it? For ease of use, they are usually organized into chapters and include a series of specific tutorials, however, it is possible to have a video that is a complete video guide in itself and not made up of chapters.

What are the main advantages of video guides? They answer all the questions a consumer might have, they allow you to access specific video chapters (if a chapter-based player is used), they can be expanded as new tutorials are added, existing chapters are easily updated, and existing chapters are easily updated. old ones are updated. removed And, finally, they can become a complete customer service tool, as well as being a great sales and marketing tool. When a customer has a question, a link to a specific chapter can be sent while the full video guide is available, so the consumer can explore further, learn more about the product or service, or share the video guide with friends. .

Try video guides and customers will thank you for giving them the easiest way to learn about your product or service.