The mobile apps that are successfully making a place for themselves in the market are the ones that are good at converting users. However, it is not certain that all applications will have high conversions until their UI and UX are well optimized to entice users with calls to action. Good features and cool looks are not enough for a mobile app. You need to make sure you keep it in line with the best conversion optimization rules. Surely, for that, you need the help of one of the most experienced mobile app development companies with expert developers to take care of the UI and UX aspects.

But for now, let’s go over some of the key conversion-driven strategies for your mobile app that will help your app sales and revenue grow.

work on speed

If there is one undoubted way to increase your mobile app conversions, then it is ‘faster loading speed’. While research studies by key authorities have found that nearly 49% of users abandon a site or app just because it’s slow, you need to think about the speed aspect as the primary factor in improving your app’s conversions. .

Use of attractive images.

People look before they read. Yes, apparently that’s true of all online media, including websites and apps. So, if you’re not putting enough good images or compelling visuals that users can connect with, you may be losing a lot of users. Short content with images is better for persuading users. Make sure every page of your app, from the onboarding to the checkout page, has images, quirky graphic illustrations, or icons to make it look more compelling.

Advanced search and navigation

Try improving your app’s search functionality with autocomplete, autocorrect, keywords, or product suggestions. It means that as users type anything in the search box, they will get all the relevant recommendations at once and that will help them to get the desired products/services quite quickly.

In addition to optimizing for search, make sure your app navigation is also fairly smooth, especially navigation through the menu. There should be effective filtering options, good categorization of products or services, and a direct link to pay from the menu.

Don’t forget push notifications

Well, push notifications are a great way to win back the attention of your old or existing customers from time to time. Send them pop-up notifications informing them about a new offer, the inclusion of new products, the opening of an additional store, etc. All of this will make your customers feel special and valued and can influence them to buy again.

Push User Generated Reviews

The positive and constructive reviews your app receives from existing users have a huge role to play in conversions. It makes your app look more believable and builds a feeling of trust in new users who have just installed your app. So make sure you implement a feature to prompt users to rate and review your app after a few sessions.

By following all these proven ways, your mobile app developers will surely let you see an increase in your app conversions. However, following these is not always enough to maintain consistency in conversions. You need to keep a close eye on app performance and analytics to learn about user behavior and decide on UX strategies for the future.