Testimonials and endorsements should be an integral part of your book promotion program. These T’s and E’s should be displayed and worn everywhere and anywhere you have the opportunity to display them. Here are some great suggestions to get you started:

1. Front Book Cover: Display one on your book cover if you are very strong, or by a well-known celebrity, or by an industry guru. The name of the author of the book’s foreword, which is a type of testimonial, should be shown on the cover, especially if it is written by a very important person.

2. Inside the Book: Put the best ones on the first pages of the book. With POD, it’s easy to add new and better testimonials and recommendations to your book.

3. Press releases: Any press release you send out should flaunt your best testimonials and endorsements. Be sure to include your press releases in your media kit.

4. Website: Put each testimonial and endorsement on your website where you promote yourself and your book. Here you can display all the T’s and E’s you get, and keep adding to the list as you rack up more. Highlight the ones that give you and your book the most praise. Also highlight those of the biggest and most well-known names.

5. Promotional Material: The best testimonials and endorsements should be used in any advertising and promotion of the book. These testimonials and sponsorships are essential to your book sales. These testimonials and sponsorships will help buyers take a second look at your promotional material. The more time you can get a buyer to spend reading your promotional material, the more likely they are to go to your website or Amazon to explore what your book is about.

6. Media kit: They must be used in your media kit, which must be on your website. Your media kit must be on your website/blog as a downloadable PDF. Be sure to use active links within your media kit.

7. Interviews: The best T’s and E’s should be used in any written discussion of you and your books. Always try to associate your name with the authors of the best testimonials and endorsements. Associating your name and book with these renowned people will give you enormous credibility within your market.

8. Email Signature: This should include your name, all of your websites, and your best testimonials and endorsements. Don’t underestimate the power of the email signature. Email signing is a simple and direct way to promote yourself and your book.