What is user generated content?

The concept of user-generated content is simple, it includes all the content such as photos, videos, blog posts that the user posts on the website or on social media. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC is one of the best content marketing techniques as it not only influences user engagement but also reduces websites cost per click by 50%. It’s the automated way to see increased brand engagement, decrease the cost of content creation, and increase marketing performance.

What are the advantages of user-generated content?

1. Increase engagement, CTR, and lead conversions

The best part of UGC is the authenticity of the content. All the content that is generated is authentic and fresh, thus multiplying the marketing efforts of marketers. UGC has increased the reach of social media campaigns by 50% and found that 68% of people say user-generated content is generally a good indicator of the quality of a brand or service.

2. Increase Dwell Time and Reduce Bounce Rate:

Bounce rate is one of the main aspects when it comes to search engine optimization (SEO). It is the percentage of visitors to a particular website who navigate away from the site after viewing just one page. By displaying UGC on the website, the time spent by the user on the website increases as the content displayed on the website such as product image, user-generated videos attracts the visitor and compels the user. user to stay on the page for a long time.

3. Save time and money

Marketing is all about promoting your business/brand at minimal cost with maximum benefits. The entire social media campaign requires a huge investment of time and money, and though success is not guaranteed. UGC saves you time and money by allowing you to harness the voice of your customer. In addition, the content reaches the target audience, which means that half the work is done. The best way to make your social media campaign successful is to display UGC on a large digital screen. This will create user engagement and build brand trust among users. All the big brands like Apple, KFC, Disney use User Generated Content as one of their social media marketing strategies.

But when you find too many positive aspects of a thing, there are also some negative aspects in retrospect.

Disadvantages:

4. Negative content marketing

It’s very easy to feel the burn of UGC since all content is user generated. By allowing them to be posted on the website, you allow them to present a negative perception or opinion of your brand, which is natural as the audience is not predictable and not everyone will like what you sell on your website, so one must be prepared for this.

5. You always need follow-up

When all users are having discussions on your website, there should be one person who is monitoring the entire conversation, as a healthy conversation can lead to disaster for your website. This can alter your brand image, therefore social media content moderation is necessary.