3 Mistakes Online Entrepreneurs Make With Content Marketing
Do you know the 3 biggest mistakes coaches, authors and online entrepreneurs make with content marketing that kill their results?
If you want to get more traffic, subscribers, and sales, while avoiding the content marketing mistakes that stop most people, read this right away because the mistakes and what to do instead are inside this article.
Mistake #1: It’s only for big gurus and big companies
What is the mistake? The mistake here is to believe that the benefits of content marketing are only for others: big companies and big “gurus”.
Why is it a bug? This is a mistake because currently 9 out of 10 marketers are using this content strategy to promote their business, from individual entrepreneurs to large companies.
What should you do instead? Commit to learning the basics of content marketing and using it every day.
Mistake #2: Creating just one or two pieces of content, then giving up
What is the mistake? The mistake here is creating a couple of pieces of content thinking you’ll reap all the rewards of content marketing right away. Then when you don’t, stop saying it doesn’t work.
Why is it a bug? This is a big mistake because to win at content marketing, you want to create a constant volume of laser-focused content that your prospects will immerse themselves in.
What should you do instead? Consistency is the key here. Create at least one piece of content each day, from social media updates to content videos.
Mistake #3: Not properly distributing your content
What is the mistake? The mistake here is publishing or distributing your content in only one or two places.
Why is it a bug? This is a mistake because then you don’t get enough new traffic, subscribers, and sales.
What should you do instead? Reuse your content for as many channels as possible. Blog posts, articles, LinkedIn, Twitter, Facebook, and YouTube are all great places to post your content to get the most new leads and profits.