Building your online reputation is also about letting people know about the things that make YOU, not just the things you have an opinion about. Share with them the interesting things about yourself and what makes you a great person. Far from bragging, it will allow you to establish a sense of closeness between you and any particular reader at any given moment. So make sure that in addition to writing about your interests and your products, you don’t hesitate to write a line or two (or three or four) about yourself.

As per the suggestion above, try to introduce or recommend other people’s great products and services as well. In the “scratch your back, scratch my back” kind of world that constitutes online business, it will really do you good to leave a post and link about other people on your own blog. Think of it as a way to share with your audience the other great sites out there, and they’ll be glad you pointed them in the right direction. So it will really do you good to expand your area of ​​interest, explore all that the internet has to offer, select a few good ones, and write an excellent and informative review about them.

It will also do you good to create cool features and add new media effects and tools to your blog. The best thing about blogs is that you are not really limited to plain text to convey your ideas, reviews and recommendations. You can also add moving or animated figures, video clips, mp3 or sound bits etc. These are great when paired with something people are interested in, like a short video review of yourself trying out a great product paired with a semi-long article to go with it. You can tap into at least three senses at once, and people will admire you for making clever attempts to make things audiovisually interesting to them. Always presenting something unique, clever and revolutionary will definitely keep your visitors coming back for more, and also build your online reputation.