Door to door marketing or door to door marketing and selling as it is commonly known is one of the best ways to promote your product in the local market. Door marketing can be in the form of door-to-door sales, flyer distribution, and door hanger marketing. In door-to-door selling, you may have to talk to the prospect about your products and then sell them. But this method, which was often considered intrusive by people, has been transformed for the better. Now door-to-door salespeople show prospects how they can save money by buying products and services at deeply discounted prices. The distribution of brochures is also carried out where companies place information about subscriptions, discounts, offers, tickets and events on people’s doors. The distribution of door hangers consists of hanging these brochures on the doorknob to attract the attention of the public.

Many businesses use doorstep marketing because it helps businesses attract local people better than any other form of advertising. Also, it is a cheaper form of advertising compared to other methods, and leads are easily generated. The response is immediate, so it is easy for companies that do door marketing to succeed. Take the case of companies like Eureka Forbes and Aqua Guard. They are household names and no company can rival their presence due to the fact that most households are used to door-to-door marketing from these two companies.

Door-to-door marketing is now more about door hanger distribution and flyer distribution than it is about intense sales. This takes the pressure off the backs of these sellers and the companies still make a profit. However, although the response is immediate and in large numbers, companies doing out-of-door marketing must realize that this form of marketing evokes a short-term response. For example, you can’t send the flyer to people’s homes from time to time. You can distribute a brochure once and send another after two months, so as not to appear intrusive.

There are obstacles when you get calls from certain people that you shouldn’t ask for in your area. You should apologize and say that you are only offering a service that helps people to purchase or avail these services at a deep discount. If they insist that you should not do these things, then you should move on to the next area. However, if you are not too intrusive and space your door marketing correctly, you will not receive these types of complaints. It’s important to do enough research so that you can attract the interest of people who will actually be interested in your products or services.