If you could define your business as a vehicle, what do you think would be the most accurate description?

What kind of condition is the body in? Are there any teeth and scratches? Has the paint faded or chipped? Any rusty patches underneath? Do you like the color and did you choose it yourself or was it just available?

What about the inside; Are the seats vinyl, cloth or leather? What grade of leather? What color? Are they clean or worn? Any sign of duct tape holding the seams together? Is the dash hard plastic, leather, or vinyl? Are there special features like inlaid wood, GPS, or a killer stereo system?

What about the mechanics of your vehicle; when you start the engine, does it sputter and cough, rumble or snort? Or does it hook up so smoothly you wonder if it’s on? How about when you speed down the highway; Does your vehicle sound like a windup plane trying to take off, roar and backfire, or purr like a fancy cat, happy to be alive?

Finally, is your vehicle a sedan, convertible, SUV, station wagon, crossover, sports car, vintage, classic, practical, sexy, cute, hatchback, rugged, economy, rare, high-maintenance, reliable, modern, or smart? ?

What kind of business do you want to run?

If you were to drive up to your perfect client’s house and offer to transport them to the other side of the life-changing experience they’re about to share with you, what kind of wrinkled would you provide them? What form of compensation would you expect in exchange for that experience?

Your business is your vehicle to not only manifest wealth in your life, but it is also an expression of who you are in the world and how you see yourself to others! This is your personal brand – a promise of a experience.

Your fees are an extension of your brand.

Did you know that what you charge for your service is a reflection of the quality of the perceived value?

Here is an example of two highly competent and effective spiritual teachers teaching the same type of practice; a teacher travels the country conducting 2 day small group trainings for $425 per person. The other teacher has created a vehicle that provides the same initial training, but has created the content in the form of tools and ongoing training through a workbook, audio, telecoaching, and group support for a price of $947. This is more twice the rate of the first teacher and the second teacher never has to leave the comfort of their home.

Of course, the second teacher also offers face-to-face training at an even higher price because in this scenario she offers her full attention and personal time. And as you know, our time is our most precious asset.

If you were to visit the individual websites of the two teachers, you would immediately feel the difference in their level of professionalism and how they present themselves as leaders of their own businesses.

They are both excellent, highly trained teachers who care deeply about their clients and the level of service they provide. The only difference is that the second teacher aligned herself with a mentor who guided her in designing a business vehicle that would not only reach and teach a much larger number of people, but also align her with a system to be able to charge what she wants. her and her service is worth it and get it!

Here’s a little fuel additive to help ease a clumsy engine…

• identify exactly who is riding in his transforming vehicle
• Understand the real value of what you offer and release the money blocks that prevent you from sharing that value with others.
• Connect with a business coach or mentor who can help you design and build your dream vehicle that will provide miles and miles of fun, style and comfort!

Just because you’re a master at what you do doesn’t mean you have the marketing skills or business savvy to build and create a sustainable, joyful, and soul-satisfying company. If you go alone for too long and don’t stop for help, you’re bound to break down or run out of gas, and the road really does get lonely when that happens.

Now let me ask you this; what he does dream business vehicle It seems?