SEO is one of the most widely used techniques to attract considerable traffic and rank high in search results (SERP). Webmasters often segregate SEO techniques into two segments; SEO On Page and SEO Off Page.

What is meant by SEO On Page?

On-page SEO can be referred to as all activities performed within a website such as description, title, keywords, content, links, etc. On-page technical SEO means designing and building a website to be compatible with search engines.

What is meant by SEO Off Page?

Off Page SEO can make any website widely visible and popular on the internet. It gives high visibility to the website and improves its position in the SERPs.

When optimizing your portal or website, there are many factors to consider for optimal website performance. According to search engine optimization agency experts, both On Page and Off Page techniques are equally important and can work wonders to strengthen your online marketing strategy. The combination of off-page and on-page techniques can give you great positive results.

The essential components or factors of On Page SEO used by the best SEO company webmasters are as follows:

• top content – This includes high-quality, original content consisting of high-quality blogs, articles, infographics, and images. A website with poor quality images and poor content has no chance of surviving in the competitive online world.
• internal links – The term internal linking refers to a process of creating links within the pages of the website. This helps search engines determine top web pages and other pages. Internal links make it easy to navigate within the website and stop visitors for a while.
• Give short titles and descriptions – A unique title and meta description is needed to distinguish your website details from other websites. During search results, users can only see the main gist and title of your website. Therefore, it has to be brief but descriptive.
• Website formatting – Formatting a website is the main feature of On Page SEO. Optimizing original images using ALT tags and giving importance to main content over secondary content, these things are taken care of during formatting. Without proper formatting, a website loses its shine; all the primary and secondary content would be jumbled and mixed.
• Uniform Resource Locator – URL structure is the most crucial part of any on-page SEO strategy. Permalinks, ie the URL of each page, are used to describe web pages to both search engines and visitors. A URL must be factually correct and highly relevant to the topic of the website. It should also be short, sharp and expressive.

Let us consider some of the best off-page SEO techniques popularly used by search engine optimization services for this year:

• social networking sites – If you want your business to prosper and become popular, the best tactic is to communicate with a wide range of audiences through social media platforms. The more backlinks you get, the more chances you have to develop and grow your business.
• posting to forums – It is essential to establish a connection with an online forum community that relates to the ideology of your site. Replying to threads, answering queries, giving helpful suggestions are some of the ways to connect with a forum community.
• Submission of articles – Do some detailed research and try to submit all your articles to a high quality Page Rank article submission directory. For that, your content must be original, unique and elegant. Poor quality content with useless keyword stuffing can be rejected outright. Articles should also have the perfect titles and fit into a relevant category.
• Submission of videos – If you want to optimize your website with images and videos, you should find popular video submission portals. It is important to provide the correct title, meta tags and descriptions, and appropriate reference links before submission. Video submission sites have high PR and can provide your website with the best quality backlinks.