The content-heavy marketing tactic is losing its allure in digital marketing, as a result of which more and more businesses are responding by creating new ways to tell stories. Additionally, companies are changing their approach to digital marketing by becoming more visual, more casual, and a little more real. Thanks to video content – ​​the future of digital content marketing!

Currently, video content is sweeping away text content. Until recently, textual content dominated the digital marketing arena; However, since most of the online audiences these days prefer to watch videos than read boring texts, the latest digital marketing trend puts more emphasis on content marketing strategy using online videos.

Numbers don’t lie:

According to research conducted by Cisco, videos will generate 69% of online traffic by 2017. Furthermore, the study claims that online video traffic will increase to 80% in the next three years. Another study conducted by Nielsen states that the average Internet user watches approximately 206 videos each month. The study also states that 64% of marketers are willing to incorporate video marketing into their digital marketing strategy. In light of the evidence from the above findings, one can easily deduce that video marketing is overshadowing textual content.

Advantages of video content marketing:

• Videos are easily searchable.
• Conveys the brand’s message in a fun way.
• Viewer data provided by video hosting sites like YouTube can provide marketers with useful insights into the behavior of targeted consumers.
• Improves the chances of converting prospecting into customers.
• Regular posting of videos on YouTube, Bing or Yahoo can improve the ranking of brands in search engines.

Online video marketing is emerging as a powerful tool for telling brand stories and delivering incredible consumer engagement opportunities. Since videos appeal to both a visual and auditory sense, they allow audiences to retain an important part of the information. For example, it is easier to retain a brand message broadcast by a TVC than an advertorial. Therefore, videos form an ultimate medium for communicating brand mission as well as brand values ​​as they can captivate consumers effortlessly by offering a richer and finer experience compared to other mediums.

In addition, online video marketing is the ideal tool to humanize brands. Audiovisual content combined with humor and emotions give brands personality that greatly contribute to capturing the attention of consumers. Telling the brand story through video can be an effective way to strike a positive chord with your audience. Additionally, adding stunning visuals and featuring real people also communicates value to online audiences.

Another key thing to remember is that video content marketing isn’t just for big, popular brands; even small businesses need to take advantage of its advantages. Although video content marketing is still in its nascent stage in India, small and large businesses alike are allocating funds to incorporate online video into their content marketing strategy, in order to embrace the latest digital marketing trend. .

Way forward: Let your video content speak for itself!

In view of the fact that video content is evolving as the preferred digital marketing medium, businesses need to be aware of the influence of storytelling through images. It’s about time brands rolled up their sleeves to create unique video content to grab the attention of their target customers and establish a genuine emotional bond with viewers. At the same time, brands should not overlook the importance of promoting their videos across multiple channels, including social media.

All things considered, it seems reasonable to assume that in the age of infotainment, brands can’t afford to ignore the importance of video content, as it plays a key role in entertaining and informing customers by bringing a series to life. of emotions. Brands that don’t pay attention to video content can’t expect to generate business opportunities through any online platform that can prove dangerous for their business.