Online banner advertising or online display ad is a graphical promotion of products or services through Internet advertising units. These advertising units are called banner ads. Banner images are displayed on multiple pages of a website (also called an Online Publisher) or a network of high-traffic publisher websites (also called a Publisher Network). An advertiser can place their banner ads on publisher websites of specific categories that attract visitors interested in what they offer or ‘All Categories’ called RONs (Run On Network). The typical size of a banner ad is 468 pixels wide and 60 pixels high (ie 468×60). The most commonly used banner ad sizes are 350 × 200 (called Large Rectangle), 728 × 90 (called Leaderboard), 120 × 600 (called Skyscraper), and 160 × 600 (called Wide Skyscraper). For detailed information on ad size and placement options, label formats, etc., please see the Ad Specifications and Guidelines page. Internet banner advertising has an advantage over traditional newspaper ad placements, television ads, and direct mail: they give Internet users instant gratification by giving them the ability to immediately “click” on your business profile on online or directly in your offer to make them learn more about what you have in store for them.

5 benefits of the banner advertising campaign:

1. Targeted banner advertising drives quality traffic for less

Seasoned Internet Marketers understand how difficult it can be to get the much-needed exposure of your e-commerce website/direct offers to a truly targeted visitor. With this goal in mind, online publishers offer various ad sizes, cost models, and ever-innovative ad formats. All together with the goal of achieving their desired campaign, advertisers can opt for the most cost-effective online banner advertising rates and packages that bring real visitors to their website at the lowest possible price.

2. Launch and maintain your name or brand.

By using a similar look and feel for display ads that you, as an online seller, use for your other business-related materials, you can use these ads to reinforce your company’s image to potential customers. Even if the potential customer doesn’t click on the banner ad, they are still exposed to your company’s logo, ad, and image. This solves the very purpose and basics of advertising or marketing a product or service offering, that is, constantly reinforcing your product, service, or offering to the target segment through the application of trademarks, colors, and brand names. company products in their advertisements. This will boost your brand image and stay in the minds of your viewers, adding value to the search behavior of users in your market segment. Instead of searching for your product or Services, users will type your brand name directly into the search engine to reach you. Research has shown that using Display Media in conjunction with search in your online marketing strategy increases ROI by 22%.

3. Gives you the ability to measure results.

Let us explain this with the help of an example. Publisher Network, as explained above, is a network of various publisher websites. To keep ads on hundreds and thousands of websites, a network must have superior ad serving technology, which also generates numerous ad performance tracking options. This ad serving technology provides an administration panel that captures not only visitors to our ad, but also their actions on the ad. So this data goes without saying when analytics provide extensive insights into 1) Audience action patterns on ads 2) Which ad size performs best 3) From which geography responses are most 4) Review of which placements of ads direct the majority of customers to the website of the offer and so on. Basically, we know how effective our campaign is. When this knowledge is accessible to a Publisher Network ad operations team, it helps the advertiser adjust their bids and ad placements to improve conversion rates. Traditional media, on the other hand, is more mass-oriented, but lacks the ability to measure performance the way new media does, and thus this perception.

4. Stretch your ad budget.

By now, you should be convinced that digital media (online advertising or new media) is more efficient in terms of reaching your target audience than other forms of traditional direct mail, including radio, television, newspaper ads, and direct mail. So let us also give you some additional information that it is also much cheaper. Online advertising, banner ads generally cost less to design and run. Also, they often attract a more targeted audience compared to conventional advertising methods. With online marketing so diverse and ever-changing, Display Banner Ads have been the most viewed since the birth of online/digital media, and still hold the top spot.

5. Generate highly qualified sales leads. It’s about being in the right place at the right time. An ad network technology offers advertising solutions that can define geo, demographic, vertical and many other technical targeting parameters in place so that our ads are exposed to the most relevant target audience by strategically placing ads on websites that they are in line with what it offers. is. For example, an airline or hotel transportation company may display its package travel ad on travel sites, or an office supply retailer may advertise on company-related websites. When a user clicks on our banner ad, there is a good chance that he is interested in what you offer. As a result, you gain access to highly targeted sales leads.