Your website visitors are leaving too soon even though you are very sure that you have written or posted something useful and entertaining on your website. He made sure the images are perfectly polished, the overall design of the site is professional, and with that, he hopes to drive a lot of traffic to his site.

However, soon after, you begin to realize that most of the visitors you receive are not converting into leads or customers. What could be the reason for that?

This is quite common, and is something that many bloggers and web marketers have to deal with. Unfortunately, converting web visitors isn’t as simple as building your website and waiting for them to arrive. Instead, it’s more like learning how to capture conversion with the use of unique combinations.

To solve your problem, let’s start by discussing some of the reasons why your website visitors leave too soon:

Reason 1: Outdated Design

Truth be told, most of your website visitors judge the book by its cover. According to a study, more than 90% of website visitors pay much attention to the design of a website. This is why design matters, and if you’re still sticking with an outdated design like Geocities from 1996, you might as well give it a professional makeover now.

Reason 2: Outdated plugins

If your website’s sales content is buried in Flash files, you will most likely have to wait a long time for users who don’t have the time or knowledge to install updated versions of outdated plugins.

HTML5 would be the best option for animations and videos. This would provide a better experience for users who don’t watch or can’t watch a video. Similarly, you can also consider adding notes, a summary or a transcript of the video.

Reason 3: Too Many Ads

For websites that run on an ad-based model, removing them from the website may not be the best option. Also, just because you need to have ads doesn’t mean you have to put them everywhere.

According to a 2014 Nielsen survey, most Internet users trust traditional advertising, such as magazine, newspaper, radio, and billboard ads, more than online ads.

Considering the fact that trust is a vital component in driving those conversions, it will be wise to limit the number of ads that are used and the locations where they are visible. As a general rule, ads shouldn’t be the first thing that greets visitors to your website, and they shouldn’t take up the majority of the website either.

Reason 4: The content is difficult to read

Website design is more than just colors, graphics, and images. The font used, as well as the color of the text and background are also important; this would determine how easily people can read the information that is posted on your website. If the content is difficult for them to read, don’t expect those visitors to become customers.

Although there are no rules regarding what fonts to use and avoid, it would be highly recommended to avoid Comic Sans. Instead, opt for high-contrast color schemes and unadorned serifs.

For font size, larger fonts would give users a better experience whether they are using a mobile phone or a computer.

Reason 5: Autoplay Videos

Many users have a habit of automatically clicking the “back” button on the website whenever they are greeted by auto-playing videos. Today’s customers would rather have the privilege of being able to choose how they consume content online rather than having it in their face. What we are trying to say is that attacking them without their consent is a great way to ward off potential customers.

Reason 6: Website takes forever to load

Research shows that load times are very important, especially when it comes to the performance of a website. According to statistics, 47% of consumers expect a website to load in one or two seconds, and 40% of them tend to abandon a website that takes a long time to load.

Reason 7: Website Not Responding

If your site is not responsive, especially to mobile devices, you will lose out on organic search rankings. That’s not all, according to surveys, 30% of mobile shoppers tend to abandon a transaction if the experience is not optimized for mobile devices.

By taking some time and addressing these issues on your website, you can enjoy significant gains in your website’s ability to convert visitors into valuable customers.

Thanks for stopping by.

take care of yourself